01.

Who is it intended for?

Those cities & regions seeking to place themselves on the map through a place branding strategy
02.

Challenge

To build up a collective story for the city or region among its key agents. Based on its strenghts, it must generate a wealth creation strategy.
03.

Impact

To position the region in the international sphere through a powerful brand aiming to make it more attractive to investments, companies, knowledge & talent

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